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Thursday, 12-Apr-2012 03:53 Email | Share | | Bookmark
Nike Air Max 1 “Black Leopard”

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Another day, another Nike Air Max One… Don’t take that statement as an indication of us growing weary of the timeless runner, its more a sign of respect and admiration. Especially when you consider how great this sneaker has been, and for how long it has remained in that state. Summer 2012 is poised to continue in that traditional with an extremely luxurious version of the Max One. The “Black Leopard” has all the bravado needed to ensure a healthy run through the New Year. 2012 nike air max

Not many classic Nik’s have seen such a unique pattern. The Air Max One “Black Leopard” buys into the new era of edgy sneakers with hints of leopard pattern throughout the upper and back panel. A black base holds down the look in a mixture of suede and mesh while off white highlights the Swoosh branding and midsole. An infra red lining adds even more style to an already really, really dope shoe. Check out the looks after the break and check for them this Summer. Chaussures pas cher, Chaussures nike pas cher, Nike pas cher, Nike air max
Source : http://kickzstreet.com/

Thursday, 12-Apr-2012 03:52 Email | Share | | Bookmark
With high designs on luxury

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One half of the factory of leather goods brand Hidesign in sun-soaked Puducherry looks pretty much like a forest. You make your way through tall grass on a brick-laid path beside cool lotus ponds, across a small bridge on a snaking rivulet, out of which you almost expect a croc to come lunging at your feet. The scores of trees, the thick vegetation and buzz of crickets make you forget you're in an industrial zone as you head for the cottage in a far corner where founder and President Dilip Kapur meets visitors over a sumptuous home-made lunch.

Cyclone Thane, which devastated much of the Union Territory's vegetation in December, didn't spare Hidesign's factory either where many misshapen trunks of grand old trees stand, testimony to the force of wind speeds which touched 140 kph.

The cyclone is now a bad memory, but Hidesign's Kapur is prepared to ride the winds to grow the company even faster. While the leather goods brand has been growing at 20-30 per cent in the past few years, Kapur wants to pitchfork Hidesign to the plane of a luxury brand.

In a month, the Rs 120-crore Hidesign expects to be on that path when it launches a range of hand-crafted luxury wallets, clutches and handbags by Milanese designer Alberto Ciaschini. Ciaschini, who has been associated with Hidesign since 2004, will fuse Swarovski crystals and the Hidesign expertise to launch the range. Ask Kapur about Hidesign's brand journey and why this iconic brand itself cannot be leveraged as a luxury brand, he is thoughtful. “We had some debate - if we were going to upgrade the Hidesign brand with an average selling price of Rs 4,000, would customers see value in a product (under the same brand) which will sell at five times as much. We needed a differentiator,” he explains.

With Alberto Ciaschini, which will soon be unveiled in 20 top Hidesign stores across the metros, the brand will take a leap in terms of the leather used, the designs and the colours. The price will start at Rs 10,000 and go on up to Rs 25,000 for handbags and will be introduced in 18 styles. The brand, which will take up a portion of these stores, will have the legend, ‘handcrafted by Hidesign' (and while Ciaschini can have his name, the brand vests with Hidesign). “It fulfils the need for a contemporary design and status for the Hidesign brand,” emphasises Kapur.

Eventually, the plan is to take the luxury brand to multi-designer luxury stores and exclusive branded stores. The brand expects to rake in Rs 8 crore in the first year. “We expect Alberto to do wonders for brand Hidesign; the margins will be better, even though the risks are also greater,” adds Kapur.

A senior executive of a top brand-led consumer goods company says this is a good move as most luxury goods connote Europe. “For watches it's Swiss, perfumes it's French and so on, and leather is definitely an ‘Italian job', so an Italian-sounding brand can make a connect.” While there's a huge gap between high-end luxury brands and premium brands such as a Hidesign, “through the introduction of this label, we plan to bridge that gap”, adds Kapur.

The brand's journey
In the past decade, Hidesign has had a makeover in every sense. An export brand earlier, today it sells 65 per cent in the Indian market. Exports too have been flat. From being a decidedly male brand known for its office satchels, today 50 per cent of buyers are women.

Kapur says he's often asked why he didn't have a lower-priced brand than Hidesign. While it chose not to, the leather goods maker is looking for growth elsewhere. Its tie-up with the Future group for the Holii brand of ladies' handbags few years ago has worked out well, he says. The brand grew 60 per cent last year and is now a Rs 20-crore one.

Now the trick is to leverage the brand to accessories. Sunglasses, priced in the Rs 3,000 to Rs 4,000 range, will be in its stores later this year. “We want to make the experience more interesting for the customer and also get them to spend more money in our stores,” says Kapur.

A range of fashion pens and scarves are on the cards and even footwear, eventually, for which it is working with a German company in the leather belt of Ambur. “Something we have to keep telling our designers in Europe is that the mean age of the customer in India is 25 while in the West it would be more like 41 to 42 years,” emphasises Kapur.

Brand Manager Dipen Desai says that is a constant challenge, connecting with young customers. Facebook is the medium it uses to interact with customers on new offerings and he says there are over 55,000 active ‘fans' on Facebook for the brand which allows it do a lot of online promotions. Online is still a small proportion of sales but grew more than three times to Rs 45 lakh last year.

Moving with the times
It's important too for Hidesign to keep tabs on changing trends. Showing an exquisite leather iPad case, Desai says the ‘device' landscape is changing at a rapid pace. “All the office stuff you carry, everything has become smaller, from mobiles, laptops to cameras, so our bags too have been getting smaller and lighter.” authentic lv bags

Asked if the trend of well-groomed and suited men heading off to work with a backpack in tow, accepted in the workplace, is affecting sale of leather office bags, Desai says those who love the feel of leather will stick to it.

Hidesign, he says, does have a range of backpacks priced between Rs 6,000 and Rs 7,000, but leather being an inherently heavier material than nylon the market is limited by that. “But, we have been making our bags lighter and smaller,” he's quick to add.

Competition is there in pockets, from brands such as Baggit in the West, Calonge in the south, Da Milano in the north, but the biggest threat is from the unorganised sector, especially cheap Chinese imports.

Kapur says several PE funds have been beating a path to Hidesign's door to invest but he's happy ploughing back profits to grow. Luxury brand Louis Vuitton has a 5 per cent stake in Hidesign and it will have the right of first refusal if he wants to bring in any new investor, he says. “For LV, it's a stake in a company in a fast-growing market, and we've benefited from LV's advice on building a luxury brand,” says Kapur, pointing out that the company was valued at Rs 300 crore a few years ago when the stake sale happened.

The executive, quoted earlier, a huge admirer of the Hidesign brand, says the imagery Hidesign conjures may appeal to an older audience and Hidesign needs to give itself a young touch. The trend of office-goers abandoning briefcases and leather bags for backpacks too is a threat, he points out. “The brand has had some excellent print campaigns but all the top luxury brands use television to reinforce the message; those stories are missing from Hidesign,” he adds.

Kapur is confident that Hidesign is accepted in the circles that matter.

Vouched for by the fact that The Economist bought 12,000 bags to gift to new subscribers. Or, that all the delegates of the recent BRICS conference in New Delhi, including the wives of four heads of state, were gifted Hidesign bags! A brand can't bag weightier endorsements than that.
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Source : http://www.supermarket-stores.com

Thursday, 12-Apr-2012 03:52 Email | Share | | Bookmark
adidas Climacool Seduction Shoes

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Sweaty feet are nothing nice on a hot summer’s day run. Your shoes feel like an over sized sponge, which in turn limit your mental and physical spring (to your step). As a result that last mile feels like a marathon in and upon itself. adidas boys shoes

The adidas Climacool Seduction shoes further extend the brand’s lineup of lightweight running shoes with technology to keep you cool no matter the scenario. These bad boys feature 360 degrees of Climacool ventilation plus rugged, lightweight cushioning. That includes a clover-shaped Coolever mesh upper, as well as a Coolever mesh lining for comfort with a perforated sockliner for added breathability. The result? Increased performance since your mind is focused on the run, not your soppy shoes. It’s all built upon the adiWEAR outsole for what adidas says is the ultimate in high-wear durability.
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Source : http://www.onlinestoresmarket.com/

Wednesday, 11-Apr-2012 02:57 Email | Share | | Bookmark
Maillot de Nike se termine avec Reebok ordonna de rappeler maill

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Adidas AG Reebok International se doit de rappeler New York Jets jerseys et tee-shirts avec le nom de quart-arrière Tim Tebow sur eux, un juge a dit.

US District Judge Kevin Castel à Manhattan a signé hier une commande la fermeture d'une plainte déposée par Nike Inc et ordonnant que sur une base cantonale offre de racheter Reebok maillots dans les magasins de détail et de rappeler les maillots sous son contrôle. 2012 nike air max

Accord de licence de Reebok avec la Ligue Nationale de Football a pris fin Mars 31, et basée en Oregon Nike ce mois-ci est devenu le fournisseur officiel de vêtements sous licence NFL. Nike poursuivi Mars 27 à bloquer Reebok de la vente du maillot, qui ont été vendus après le commerce Tebow à les Jets.

Pour Castel a été délivré avec l'accord des deux parties. Documents de la Cour fait référence à une entente de règlement qui n'était pas immédiatement disponible. Castel avait donné des ordres de blocage Reebok de la vente des maillots comme c'est le cas progressé.

Nathaniel Kolodny, un avocat pour Reebok, et Paul Sarkozy, qui représente Nike, n'a pas immédiatement retourner des messages téléphoniques demandant des commentaires sur l'affaire.

Les avocats de Reebok avaient fait valoir que la société avait le droit de vendre les maillots et T-shirts vertu d'une disposition sell-off de son accord de licence avec tous les lecteurs Inc, la filiale de commercialisation de l'Association nationale joueurs de la Ligue de football.

Tebow, 24, a aidé à mener les Broncos de Denver aux séries éliminatoires NFL après avoir pris plus que quart-arrière partant de l'équipe l'an dernier. Il a été échangé aux Jets de le 21 Mars.

Tebow, un chrétien qui prie sur le terrain après ses victoires de l'équipe, a été nommé l'athlète professionnel le plus populaire aux États-Unis dans un sondage ESPN cette année. Ses Broncos maillot était la vente au deuxième rang de tous les joueurs de la NFL la saison dernière, Nike a dit dans la plainte. La réaction du public à la popularité soudaine de Tebow a été appelé «manie Tebow." Chaussures pas cher, Chaussures nike pas cher, Nike pas cher, Nike air max
Source : http://kickzstreet.com/

Wednesday, 11-Apr-2012 02:57 Email | Share | | Bookmark
Happy Birthday Mandy Moore!

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American singer and actress Mandy Moore has proven her mettle across a fair number of entertainment and performance spaces. The New Hampshire-born star started her career as a singer and was reportedly inspired by the musical "Oklahoma".

The singer was a pop teenage sensation in the 1990s, releasing albums "So Real", "I Wanna Be With You" and "Mandy Moore". She has sold more than 10 million records worldwide and her latest album - "Amanda Leigh" - was released in 2009. In the early 2000s, she even hosted a talk show on MTV which was called "The Mandy Moore Show" and later called "Mandy".

Her modelling career focused primarily on assignments for skincare brand Neutrogena, for whom she was their official spokesperson and featured in print and commercial ads. She also modelled for Penshoppe and Coach handbags. authentic coach handbags

She starred in movies like "A Walk to Remember", "License to Wed" and "Chasing Liberty, Saved!" She recently gave her voice to the animated series "Tangled" - for the character of Rapunzel.

People magazine ranked her number five in "Most Beautiful" for their annual issue in April 2011 and at the 83rd Academy Awards, Moore performed "I see the Light" along with Zachary Levi, where it was nominated for "Best Original Song".

On her 28th birthday, Moore chose to go roller skating with her husband Ryan Adams and friend Minky Kelly.

"They had a small table which was decked out with birthday balloons and flashing lights. She was a good skater! They were there for a few hours on Saturday night and just blended in with the local crowd. Mandy was laughing with her friends as they went around the rink, trying to dance to the music. They all seemed to be having a good time," a source told the US Magazine.

The American must have really enjoyed the night, for she tweeted afterwards: "Thank you...for making the bday party evening a reality! Such a blast!!"

Incidentally, the friendship between Moore and Kelly may come as a surprise, given the two were, at different time, dating American actor Wilmer Valderrama, even though Kelly never officially confirmed their relationship. Air max nike, jordan shoes, UGG Boots
Source : http://www.supermarket-stores.com

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